Business and Marketing Strategy

In 2024, driven by my passion for travel, I founded NoSolo, a travel startup to help solo travelers meet others for shared dinners while in new cities. I developed the business fundamentals, particularly the marketing strategy and implementation, gaining a holistic view of what it takes to run and promote a business.

Accomplishments:

• Spearheaded market research to define the target audiences with interviews, surveys, and social media groups.

• Developed the user journeys for stakeholders, a business plan, and a multichannel marketing strategy.

• Researched audience needs to define the target users.

• Conducted a competitive analysis of the food and travel space.

• Gained membership in an incubator for startups.

• Executed the minimum viable service and iterated with 3 different business models.

• Maintained website and created strategic content for social media platforms, monthly e-newsletter (300+ members), and blog. Managed all stages of the content production lifecycle.

• Managed 3 contractors to help with video, social media, and market research. 

• Executed 15+ dinners with 60+ diners in Boston, Atlanta, Valencia, and Buenos Aires.

• Created strategic content for website, social media, email, and the blog. Managed all stages of content production.

• Planned/organized/promoted on Meetup, social media, WhatsApp, Eventbrite, and print.

What I learned:

NoSolo is on pause as I re-evaluate the marketing strategy for solo travelers, a slippery audience. The Customer Acquisition Cost (CAC) is too high for it to be viable.

Let’s schedule a 30-minute discovery call to discuss the challenges your startup may be struggling with.