A content audit is a structured evaluation of all content across a website, app, social media, or other channels to assess performance, accuracy, and opportunities for improvement.

I conduct content audits using a six-step process that evaluates quality, performance, and SEO, then translates findings into action.

1. Inventory and Documentation 

2. Content Quality Check 

3. Analytics 

4. SEO Analysis 

5. Recommendations

6. Three-Stage Action Plan

Findability ensures users and search engines can locate your content fast. Improving findability boosts engagement, SEO performance, and accessibility.

A content audit focuses on messaging, clarity, and structure, while a UX audit evaluates usability, navigation, and user interaction. Navigation is one area where they often intersect. Both types of audits are essential for a high-performing site.

A content audit typically takes 1–4 weeks, depending on site size and complexity. I also offer phased approaches for large-scale websites.

I use analytics, SEO tools, and custom frameworks to evaluate content performance and quality, including GA4, Screaming Frog, Semrush, and structured scoring models.

Content findability is how easily users and search engines can locate and understand content. It depends on structure, internal linking, metadata, and on-page clarity. Findability ensures users and search engines can locate your content fast. Improving findability boosts engagement, SEO performance, and accessibility.

A competitive analysis examines competitors’ strategies, strengths, weaknesses, and positioning to identify gaps and opportunities in the market.

Common content strategy mistakes reduce performance and scalability. They include:

- Publishing without a clear goal

- Ignoring SEO fundamentals

- Overlapping content topics

- Not updating outdated posts

- Weak internal linking

Content strategy impacts SEO by aligning content with user intent, keywords, and technical best practices. It builds topical authority and supports long-term organic growth.

Healthcare websites must be accurate, compliant, and user-friendly. A content audit helps ensure clarity, accessibility, and up-to-date information for patients and providers.

I measure content performance using engagement, visibility, and conversion metrics, including traffic, bounce rate, time on page, keyword rankings, and clarity.

After a content audit, you receive a prioritized roadmap outlining what to keep, revise, delete, or consolidate. I can also support execution and impact tracking.

AI can automate parts of a content audit, such as classification and tagging, but human expertise is still required for interpretation, prioritization, and strategy.

Content audits support every stage of the buyer journey by ensuring relevant, accurate content exists from awareness through decision. They help identify gaps that block conversion.

Trustworthy content is accurate, well-sourced, and regularly updated. Clear authorship, citations, transparency, and maintenance signals help establish trust.