Services I offer

Content Strategy

I was a lead content strategist for the marketing agency MERGE for two years. I helped clients make sense of their content, with all of its strengths and opportunities, and offered key recommendations to help them achieve their business goals. I worked closely with CX, UX, and copywriters to make sure content was understandable, discoverable, and helpful to the right audiences. My clients included health systems (Atlantic Health System, Broward Health, IU Health, Sparrow Health, and UConn Health), payors (GEHA, Coverys), and pharma/device enterprises (Supernus, Boston Scientific, and Radius). My areas of expertise include audits, competitive analyses, site mapping, editorial guidance, and content design for content migration.

Content Marketing Writing

As a B2B and B2C freelance content marketing writer, I help clients build trust with thought leadership articles, web copy, social media copy, white papers, blog posts, and other custom content. My niches are healthcare, health technology, the cannabis industry, profiles about people, and other areas. Clients include media outlets, agencies, and companies like Trew Marketing, Smart Brief, The Boston Globe, Presbyterian Health System, Scorr Marketing, Wolters Kluwer, Buoy Health, Orbita.ai, SpeechTechMag, Barton Associates, ZocDoc, Cannasure, Leafly, and others.

Profiles

I love writing profiles about people and their life journeys. My world is influenced by artists, caregivers, and activists so I am naturally curious about their stories and their impact on the rest of us. If you know somebody who deserves a profile written about them, let’s talk—about them.

Social Media

I write social media copy that raises awareness and builds community. Clients have included Monument, Happify Health (now Twill), and Farryn Height.