About me

Content Strategy & Audits

I offer B2B content strategy services to help clients make sense of their content, with all of its strengths and opportunities, through content audits and competitive analyses. I make key recommendations to help them achieve their business goals and implement changes when follow-through is part of the package. Working with designers and copywriters, I make sure that content is understandable, discoverable, accessible, and helpful to the right people.

What about AI? Everybody is feeling pressure to incorporate AI. I help clients figure out the problems they want to solve and how it can help. Areas I address include content creation (automation and workflow efficiency), content organization (taxonomy, information architecture, content models and structure), research tools, and marketing strategy.

My strategy clients include IUHealth, Sparrow Health, Atlantic Health System, Coverys, Stillwater Music, GEHA, Warrior Bonfire Program, AAFP, Boston Scientific, Broward Health, Nationwide, and many others.

Content Writing Services

I also sometimes still pick up work as a healthcare content creator in healthcare and health technology. Since 2018, I have developed targeted copy for ~20 B2B and B2C clients. My clients have included Mass General Brigham, The Boston Globe, WebMD Ignite, Flatiron Health, Re+ Events, Team 8, Wolters Kluwer, ZocDoc, Buoy Health, and others. Formats I write in include social media, blogs, thought leadership articles, white papers, web copy, and email campaigns.

My resume can be found here.

Schedule a free discovery call with me at https://calendly.com/christinefgiraud.

Testimonials:

“As Development Coordinator of Stillwater Music, I had the pleasure of working with Christine on a comprehensive content audit of our website. She delivered an in-depth, actionable analysis that was easy to apply and will have a lasting impact—and she did it with clear communication and faster-than-expected turnaround.

Christine was new to Stillwater but still approached the project with a clear understanding of our voice and purpose. She identified where our messaging was already strong—such as the clarity of our mission and calls-to-action—while also revealing key opportunities, like adding personal stories and testimonials. Her audit also gave us a roadmap for improving readability, making our content more inviting, and strengthening our SEO to regain lost keyword visibility. She spotted gaps in site functionality, including the absence of a search tool and optimized entry points for job seekers. Her skills in this area far exceed those of anyone on our team, so her insight was invaluable to us and has set the course for us to make meaningful improvements to our web presence.

What impressed me most was the level of detail. From missing meta descriptions and alt text to navigation redundancies, Christine provided clear, prioritized recommendations we can act on immediately. Hunting down these issues would've taken me and my team hours.

Another thing I appreciated about Christine's audit was the actionable steps she outlined to remedy each point of friction. She made it so easy for us to go down the list and make the improvements she pointed out.

I recommend Christine to any organization seeking a guide to help you elevate your story and connect with your audience!“

Casey Padron, Grantwriter, Musician, Organizer at Stillwater Music

“Christine is a thoughtful, curious professional with knowledge of the healthcare industry. Her writing and industry experience help her provide insights on ways to improve patient experiences as they navigate care. Her interest to learn and contributing, and her always ready-to-research attitude, make her a highly collaborative team member.”

Sheri McLeish, Sr. Director Content Strategy at MERGE

Email: christinefgiraud@gmail.com

Phone: 1-617-903-0475