DIGITAL MARKETING STRATEGY

In 2024, I founded NoSolo, a travel startup to help solo travelers meet others for shared dinners while in new cities. I developed the business fundamentals, particularly the marketing, gaining a holistic view of what it takes to run and promote a business.

Accomplishments:

• Spearheaded market research to define the target audiences with interviews, surveys, and social media groups.

• Developed the user journeys for stakeholders, a business plan, and a multichannel marketing strategy.

• Researched audience needs to define the target users.

• Conducted a competitive analysis of the food and travel space.

• Gained membership in an incubator for startups. (RedString Business Authority)

• Executed the minimum viable service and iterated with 3 different business models.

• Maintain website and create strategic content for social media platforms, monthly e-newsletter (300+ members), and blog. Manage all stages of the content production lifecycle.

• Managed 3 contractors to help with video, social media, and market research. 

• Have executed 15+ dinners with 60+ diners in Boston, Atlanta, Valencia, and Buenos Aires.

• Create strategic content for website, social media, email, and blog. Manage all stages of content production.

• Plan/organize/promote on Meetup, social media, WhatsApp, Eventbrite, and print.

I’m on pause with NoSolo as I re-evaluate the marketing strategy for solo travelers, a slippery audience. At the moment, the Customer Acquisition Cost (CAC) is too high to be viable.

Let’s schedule a 30-minute discovery call to discuss the challenges that you may struggle with in your business and if I can help!