https://www.christinefgiraud.com/blog daily 0.75 2026-01-30 https://images.squarespace-cdn.com/content/v1/55f71e74e4b0d3eda482771b/68597e8d-f05a-41b4-acda-65ab0a28408f/Screenshot+2024-02-18+at+4.46.25+PM.png BLOG https://www.christinefgiraud.com/blog/2024/4/19/sporting-club-artist-rafa-de-corral-wp4jz monthly 0.5 2026-01-20 https://images.squarespace-cdn.com/content/v1/55f71e74e4b0d3eda482771b/bcdda782-20d5-4556-a55d-20d20dc0c913/rafa.jpg BLOG - Rafa De Corral - Make it stand out Rafa de Corral, 2024 (Photo by Andrónico Saiz Miranzo) https://images.squarespace-cdn.com/content/v1/55f71e74e4b0d3eda482771b/0fa3dbed-689c-4243-b913-82081a8e53a7/5+Incision+50+x50cm+mixta+sobre+tabla+montada++web2022.jpg BLOG - Rafa De Corral - Make it stand out Incision, 2024 https://images.squarespace-cdn.com/content/v1/55f71e74e4b0d3eda482771b/7ed2d0e7-3133-4002-955d-278c7226403b/Screen+Shot+2024-04-20+at+12.19.15+AM.png BLOG - Rafa De Corral - Make it stand out Introspection, 2017 https://images.squarespace-cdn.com/content/v1/55f71e74e4b0d3eda482771b/38caac29-2e7d-411e-879c-baea769390e9/tempImageEpLXyq.jpg BLOG - Rafa De Corral - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55f71e74e4b0d3eda482771b/cd95b17f-be7d-4851-aec7-c18d192392c0/tempImagelb8JpC.jpg BLOG - Rafa De Corral - Make it stand out Sporting Club Russafa https://www.christinefgiraud.com/blog/2024/2/19/sporting-club-artist-maite-backman monthly 0.5 2026-01-20 https://images.squarespace-cdn.com/content/v1/55f71e74e4b0d3eda482771b/8ad65d4f-5acb-4051-981f-ea98d7d40d81/Photo+Maite+Backman.jpg BLOG - Maite Backman - Make it stand out Maite Backman, 2023 https://images.squarespace-cdn.com/content/v1/55f71e74e4b0d3eda482771b/63c4f65c-1d25-4a1b-b403-184a9d04705a/Screenshot+2024-02-20+at+10.06.14+AM.png BLOG - Maite Backman - Make it stand out Prickly Pear, Oil on Wood Panel, 23 inch x 35 inch https://images.squarespace-cdn.com/content/v1/55f71e74e4b0d3eda482771b/372cde84-66e9-4dbb-b634-bc7a95236221/Photo+Self+Portrait.jpg BLOG - Maite Backman - Make it stand out Self-portrait, part of triptych, work in progress, 2024, 92 x 73 cm https://images.squarespace-cdn.com/content/v1/55f71e74e4b0d3eda482771b/6f376c62-2c77-4cdd-8d72-ea32fd541d26/tempImageEUlcRO.jpg BLOG - Maite Backman - Make it stand out Sporting Club Russafa, 2023 https://www.christinefgiraud.com/blog/2024/2/18/sporting-club-artist-marie-julou-aka-tina-mccallan monthly 0.5 2026-01-20 https://images.squarespace-cdn.com/content/v1/55f71e74e4b0d3eda482771b/af058192-1208-4043-b42e-0069787f0639/unnamed.jpg BLOG - Marie Julou (aka Tina McCallan) - Make it stand out Marie Julou (aka Tina McCallan) 1985 https://images.squarespace-cdn.com/content/v1/55f71e74e4b0d3eda482771b/23257d31-4b3c-4afc-a4d8-abfaa22d7138/Julou+Marie%2C+The+House+of+The+Golden+Bracelet%2C+2022%2C+modelling+paste%2C+pigment%2C+burnt+walnut+shell%2C+glitter+on+canvas%2C+126+x104cm.jpg BLOG - Marie Julou (aka Tina McCallan) - Make it stand out “The House of the Golden Bracelet” 2022, Modeling paste, pigments, glitter, burnt walnut shell on canvas 104 x 126 cm https://images.squarespace-cdn.com/content/v1/55f71e74e4b0d3eda482771b/7da8bb20-cea2-4155-91b9-5851c58be677/Decaying+Monochromes+Blue+series+3%2C+Marie+Julou%2C+modelling%2C+paste%2C+glitter%2C+pigment%2C+acrylic+on+canvas%2C+2023.jpg BLOG - Marie Julou (aka Tina McCallan) - Make it stand out Decaying Monochromes Blue 3, 2023, Marie Julou, Modeling paste, pigments, glitter, burnt walnut shell on canvas 92 x 73 cm https://images.squarespace-cdn.com/content/v1/55f71e74e4b0d3eda482771b/eb64376a-4540-43e5-95f5-992cf8c1d181/tempImagefNLYXz.jpg BLOG - Marie Julou (aka Tina McCallan) - Make it stand out Sporting Club Russafa, 2023 https://images.squarespace-cdn.com/content/v1/55f71e74e4b0d3eda482771b/e04d9f75-041f-48f8-8332-0412a92d5150/Screenshot+2024-02-20+at+9.41.53+AM.png BLOG - Marie Julou (aka Tina McCallan) - Make it stand out Re-creations, Tina McCallan (back and high right) with public art participants in Valencia, Spain https://www.christinefgiraud.com/blog/2024/2/18/sporting-club-artist-josie-mccoy monthly 0.5 2026-01-20 https://images.squarespace-cdn.com/content/v1/55f71e74e4b0d3eda482771b/5748646f-ab47-4a56-8ecf-a53154489c21/Screenshot+2024-02-18+at+4.33.06+PM.png BLOG - Josie McCoy - Make it stand out Josie McCoy, 2023 https://images.squarespace-cdn.com/content/v1/55f71e74e4b0d3eda482771b/5d0ced6e-9cd3-43fe-a7e0-95b5f88532ac/Screenshot+2024-02-18+at+4.46.44+PM.png BLOG - Josie McCoy - Make it stand out Joi, 60 x 90cm oil on canvas 2018, Part of the Contemporary Icons series https://images.squarespace-cdn.com/content/v1/55f71e74e4b0d3eda482771b/68597e8d-f05a-41b4-acda-65ab0a28408f/Screenshot+2024-02-18+at+4.46.25+PM.png BLOG - Josie McCoy - Make it stand out Penelope Cruz, Raimunda IV, 135 x 135cm oil on canvas 2009-2021, Part of the Contemporary Icons series https://images.squarespace-cdn.com/content/v1/55f71e74e4b0d3eda482771b/4649efb1-bffb-4c59-902d-d9f312365321/Screenshot+2024-02-20+at+4.40.58+PM.png BLOG - Josie McCoy - Make it stand out Sporting Club Russafa, 2023 https://www.christinefgiraud.com/blog/2024/2/16/cannabis-journeys-sayra-small-a-cultivator-rock-star monthly 0.5 2025-09-23 https://images.squarespace-cdn.com/content/v1/55f71e74e4b0d3eda482771b/40934217-40ea-4675-a1ef-9df9b3466a05/sayrasmall.jpeg BLOG - Cannabis Journeys: Sayra Small - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.christinefgiraud.com/blog/2024/2/15/cannabis-journeys-aja-atwood monthly 0.5 2025-09-23 https://images.squarespace-cdn.com/content/v1/55f71e74e4b0d3eda482771b/1528228717991-HJ196YRFEAMXJ7VMVQ4D/trella-website-2018-30.jpeg BLOG - Cannabis Journeys: Aja Atwood - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.christinefgiraud.com/blog/2024/2/15/cannabis-journeys-emily-elmen monthly 0.5 2025-09-23 https://images.squarespace-cdn.com/content/v1/55f71e74e4b0d3eda482771b/1530898209861-9FWOHGHBNXAU1QKJ4BS7/emilypic.JPG BLOG - Cannabis Journeys: Emily Elmen - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.christinefgiraud.com/blog/category/Profile monthly 0.5 https://www.christinefgiraud.com/blog/tag/botanicalart monthly 0.5 https://www.christinefgiraud.com/blog/tag/rafadecorral monthly 0.5 https://www.christinefgiraud.com/blog/tag/edibles monthly 0.5 https://www.christinefgiraud.com/blog/tag/decayingmonochromes monthly 0.5 https://www.christinefgiraud.com/blog/tag/agriculture monthly 0.5 https://www.christinefgiraud.com/blog/tag/cannabis+chef monthly 0.5 https://www.christinefgiraud.com/blog/tag/frankgehry monthly 0.5 https://www.christinefgiraud.com/blog/tag/abstractexpressionism monthly 0.5 https://www.christinefgiraud.com/blog/tag/oilpaintings monthly 0.5 https://www.christinefgiraud.com/blog/tag/far monthly 0.5 https://www.christinefgiraud.com/blog/tag/leadership monthly 0.5 https://www.christinefgiraud.com/blog/tag/farming monthly 0.5 https://www.christinefgiraud.com/blog/tag/yveskleinblue monthly 0.5 https://www.christinefgiraud.com/blog/tag/valenciaspain monthly 0.5 https://www.christinefgiraud.com/blog/tag/bilbao monthly 0.5 https://www.christinefgiraud.com/blog/tag/dispensary monthly 0.5 https://www.christinefgiraud.com/blog/tag/innovation monthly 0.5 https://www.christinefgiraud.com/blog/tag/filmpaintings monthly 0.5 https://www.christinefgiraud.com/blog/tag/mariejulou monthly 0.5 https://www.christinefgiraud.com/blog/tag/CCC monthly 0.5 https://www.christinefgiraud.com/blog/tag/tinamccallan monthly 0.5 https://www.christinefgiraud.com/blog/tag/flowers monthly 0.5 https://www.christinefgiraud.com/blog/tag/heroin monthly 0.5 https://www.christinefgiraud.com/blog/tag/re-creation monthly 0.5 https://www.christinefgiraud.com/blog/tag/paintingplants monthly 0.5 https://www.christinefgiraud.com/blog/tag/nature monthly 0.5 https://www.christinefgiraud.com/blog/tag/botanics monthly 0.5 https://www.christinefgiraud.com/blog/tag/jobs monthly 0.5 https://www.christinefgiraud.com/blog/tag/addiction monthly 0.5 https://www.christinefgiraud.com/blog/tag/cannabis monthly 0.5 https://www.christinefgiraud.com/blog/tag/cultivation monthly 0.5 https://www.christinefgiraud.com/blog/tag/sportingclubrussafa monthly 0.5 https://www.christinefgiraud.com/blog/tag/figurative monthly 0.5 https://www.christinefgiraud.com/blog/tag/indoor monthly 0.5 https://www.christinefgiraud.com/blog/tag/femalegaze monthly 0.5 https://www.christinefgiraud.com/blog/tag/illicit+market monthly 0.5 https://www.christinefgiraud.com/blog/tag/family monthly 0.5 https://www.christinefgiraud.com/blog/tag/pompeiiseries monthly 0.5 https://www.christinefgiraud.com/blog/tag/non-emulsified+tinctures monthly 0.5 https://www.christinefgiraud.com/contact daily 0.75 2025-12-07 https://images.squarespace-cdn.com/content/v1/55f71e74e4b0d3eda482771b/1711726862529-O3N12LOLK5PY0VGCSTYO/waterfall.JPG CONTACT https://images.squarespace-cdn.com/content/v1/55f71e74e4b0d3eda482771b/e2cddb24-a88e-43b0-b378-52197d2486be/favorite+w+community.png CONTACT - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.christinefgiraud.com/about-me daily 0.75 2026-01-30 https://images.squarespace-cdn.com/content/v1/55f71e74e4b0d3eda482771b/174cf6b7-1cf9-48c2-a9d8-09dd56904ccd/favorite+w+community+smaller.png https://www.christinefgiraud.com/faq-1 daily 0.75 2026-02-01 https://www.christinefgiraud.com/portfolio daily 1.0 2026-03-30 https://images.squarespace-cdn.com/content/v1/55f71e74e4b0d3eda482771b/8c10c674-1c72-4442-a66a-276fb1099ba3/Christine+F.+Giraud.png https://images.squarespace-cdn.com/content/v1/55f71e74e4b0d3eda482771b/a8c3a17d-45fb-46f2-b72a-25252bc916f1/Screenshot+2026-03-30+at+9.49.40%E2%80%AFPM.png https://images.squarespace-cdn.com/content/v1/55f71e74e4b0d3eda482771b/d1300987-3c9c-4672-a7e2-e56253964e50/Screenshot+2026-01-30+at+8.54.45%E2%80%AFPM.png https://www.christinefgiraud.com/portfolio/social-media monthly 0.5 2025-12-08 https://images.squarespace-cdn.com/content/v1/55f71e74e4b0d3eda482771b/5f4fd0da-8cfe-4ffa-88f4-fd5afad66d6a/Screenshot+2025-09-03+at+10.16.13%E2%80%AFAM.png PORTFOLIO - SOCIAL MEDIA - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55f71e74e4b0d3eda482771b/f605bd62-dbe4-42a8-bba1-7b5fec5778cd/Screen+Shot+2024-06-07+at+2.38.17+PM.png PORTFOLIO - SOCIAL MEDIA - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55f71e74e4b0d3eda482771b/ff1e46c9-523e-495d-b557-61a8e5604033/Screen+Shot+2024-06-07+at+2.31.34+PM.png PORTFOLIO - SOCIAL MEDIA - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55f71e74e4b0d3eda482771b/16d92bc4-5845-4c8c-8fc2-2677902221fc/Screen+Shot+2024-06-07+at+2.30.17+PM.png PORTFOLIO - SOCIAL MEDIA - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://images.squarespace-cdn.com/content/v1/55f71e74e4b0d3eda482771b/1586451713786-RHNFZ5NUKT62PVQVCCFW/Screen+Shot+2020-04-08+at+11.07.47+PM.png PORTFOLIO - SOCIAL MEDIA https://images.squarespace-cdn.com/content/v1/55f71e74e4b0d3eda482771b/1586451718607-P9G9DYGWIL48VQ2GHT8D/Screen+Shot+2020-04-08+at+11.08.56+PM.png PORTFOLIO - SOCIAL MEDIA https://images.squarespace-cdn.com/content/v1/55f71e74e4b0d3eda482771b/1586451717749-SVA40SI0VH5WSP18PI4S/Screen+Shot+2020-04-08+at+11.09.11+PM.png PORTFOLIO - SOCIAL MEDIA https://images.squarespace-cdn.com/content/v1/55f71e74e4b0d3eda482771b/1586451726064-3D851NNKHM25EDVZXGG5/Screen+Shot+2020-04-08+at+11.09.42+PM.png PORTFOLIO - SOCIAL MEDIA https://images.squarespace-cdn.com/content/v1/55f71e74e4b0d3eda482771b/1586451524250-BFNC7IYZAM5XFXIOXJ9U/Screen+Shot+2019-12-12+at+4.33.09+PM.png PORTFOLIO - SOCIAL MEDIA https://images.squarespace-cdn.com/content/v1/55f71e74e4b0d3eda482771b/1586451542908-U92ETVDP3096XMOAKM6F/Screen+Shot+2019-12-12+at+4.32.37+PM.png PORTFOLIO - SOCIAL MEDIA https://images.squarespace-cdn.com/content/v1/55f71e74e4b0d3eda482771b/1586451543843-BJNJA735FJJL264UL8KS/Screen+Shot+2019-12-12+at+4.30.56+PM.png PORTFOLIO - SOCIAL MEDIA https://www.christinefgiraud.com/portfolio/copywriting monthly 0.5 2025-12-08 https://www.christinefgiraud.com/portfolio/entrepreneurship monthly 0.5 2025-12-08 https://images.squarespace-cdn.com/content/v1/55f71e74e4b0d3eda482771b/99055d1c-59c3-456c-9926-76dbe0798a80/clann+dinner+2+-+Edited.jpg PORTFOLIO - ENTREPRENEURSHIP - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.christinefgiraud.com/portfolio/content-strategy-repurpose monthly 0.5 2025-12-08 https://images.squarespace-cdn.com/content/v1/55f71e74e4b0d3eda482771b/a2d3d1aa-7998-4968-9f30-4dc80325e714/Healthcare+content+strategy+repurposing1+case+study.png PORTFOLIO - REPURPOSING CONTENT - VIEW CASE STUDY - Compare to Inspire I gave examples of excellent online resources produced by competitors to inspire their transition from print to screen. https://images.squarespace-cdn.com/content/v1/55f71e74e4b0d3eda482771b/c9c429e6-b788-4b1d-ac6a-0da1315ce08a/Healthcare+content+strategy+repurposing2+case+study.png PORTFOLIO - REPURPOSING CONTENT - VIEW CASE STUDY - Transition PDF Content to HTML On the final site, the excellent, printed “leave-behind” materials were transitioned to HTML, making the site more robust and useful. https://images.squarespace-cdn.com/content/v1/55f71e74e4b0d3eda482771b/66070c43-2f77-4fe0-aae9-cb5a0c3bc13f/Healthcare+content+strategy+repurposing3+case+study.png PORTFOLIO - REPURPOSING CONTENT - VIEW CASE STUDY - Clarify Content and Boost Revenue The final site makes the reimbursement process much clearer by breaking it down and consolidating it all in one place. https://www.christinefgiraud.com/portfolio/content-strategy-search monthly 0.5 2026-02-01 https://images.squarespace-cdn.com/content/v1/55f71e74e4b0d3eda482771b/eef12af7-d69c-44ea-a6a7-eb08169d982e/Screenshot+2025-08-21+at+6.49.09%E2%80%AFPM.png PORTFOLIO - NAVIGATION & SEARCH - VIEW CASE STUDY - No search tool for classes. Lots of wasted space and requires a lot of scrolling. https://images.squarespace-cdn.com/content/v1/55f71e74e4b0d3eda482771b/297c4134-7651-45fe-92c9-8be866ccd8f2/content+strategy+navigation+and+search8+case+study.png PORTFOLIO - NAVIGATION & SEARCH - VIEW CASE STUDY - Navigation Problems Redundancy in main nav between “Our Programs” and “What We Do” leads to confusion and unnecessary pages. https://www.christinefgiraud.com/portfolio/content-strategy-lead-generation monthly 0.5 2025-12-08 https://images.squarespace-cdn.com/content/v1/55f71e74e4b0d3eda482771b/2699e889-aff0-4711-b137-e28a1f0f8ac7/Healthcare+content+strategy+lead+generation2+case+study.png PORTFOLIO - LEAD GENERATION - VIEW CASE STUDY - More Digestible Content New site videos are 2 minutes instead of 6 so easier to digest. https://images.squarespace-cdn.com/content/v1/55f71e74e4b0d3eda482771b/7c521574-f7fd-4dd5-992c-bf509bb16db8/Healthcare+content+strategy+lead+generation+case+study.png PORTFOLIO - LEAD GENERATION - VIEW CASE STUDY - Make Visitors Comfortable The final site does a better job explaining what patients can expect in the bariatric treatment process while still keeping the social proof of other patients as a prominent element. https://www.christinefgiraud.com/portfolio/content-strategy-thought-leadership monthly 0.5 2025-12-08 https://images.squarespace-cdn.com/content/v1/55f71e74e4b0d3eda482771b/4fa53336-0e49-45c7-bb11-8ce1990d7861/coverys.png PORTFOLIO - THOUGHT LEADERSHIP - VIEW CASE STUDY - Expand Content Search Tool A major problem with findability on the site was that the content search tool had a narrow choice of topics to select from. I recommended they take out search topics that weren’t popular in their resource library and add topics that mattered to users and business goals. https://images.squarespace-cdn.com/content/v1/55f71e74e4b0d3eda482771b/51579c16-5fb8-4d88-80e2-8431680cd54e/Healthcare+content+strategy+thought+leadership2+case+study.png PORTFOLIO - THOUGHT LEADERSHIP - VIEW CASE STUDY - Make it stand out Current improved content library has navigation menu with more relevant topics. https://images.squarespace-cdn.com/content/v1/55f71e74e4b0d3eda482771b/53dfd2bd-2c16-4aac-9d8c-c710628584ed/Screen+Shot+2023-08-03+at+6.36.46+PM.png PORTFOLIO - THOUGHT LEADERSHIP - VIEW CASE STUDY - Increase Engagement I recommended they make their content more scannable with photos, infographics, smaller paragraphs, more headers. https://images.squarespace-cdn.com/content/v1/55f71e74e4b0d3eda482771b/77ae6cd7-3f7e-4e26-97fe-2541b1edc395/Healthcare+content+strategy+thought+leadership3+case+study.png PORTFOLIO - THOUGHT LEADERSHIP - VIEW CASE STUDY - Make it stand out Current content is more scannable and engaging. https://www.christinefgiraud.com/portfolio/content-strategy-findability monthly 0.5 2025-12-08 https://images.squarespace-cdn.com/content/v1/55f71e74e4b0d3eda482771b/8d1078cb-f190-4351-91d8-1acf864a421b/content+strategy+clarity+%26+findability2+case+study.png PORTFOLIO - CLARITY & FINDABILITY - VIEW CASE STUDY - No lead paragraphs. Some important pages lack lead paragraphs that could offer welcoming language and needed context. https://images.squarespace-cdn.com/content/v1/55f71e74e4b0d3eda482771b/e00d47e7-b587-4404-88a6-27dff90ca4bf/content+strategy+clarity+%26+findability4+case+study.png PORTFOLIO - CLARITY & FINDABILITY - VIEW CASE STUDY - Navigation Problems The laptop version uses a hamburger menu which lacks visibility. The Veterans section is under the Get Involved section and below the fold, even though they are the main audience. https://www.christinefgiraud.com/portfolio/content-strategy-info-architecture monthly 0.5 2025-12-08 https://images.squarespace-cdn.com/content/v1/55f71e74e4b0d3eda482771b/a4aa0d9d-62d7-4c02-a90f-3bba567d97d4/content+strategy+info+architecture+case+study.png PORTFOLIO - INFO ARCHITECTURE - VIEW CASE STUDY - Sitemaps for 4 audiences The final site does a better job explaining what patients can expect in the bariatric treatment process while still keeping the social proof of other patients as a prominent element. https://www.christinefgiraud.com/portfolio/content-strategy-differentiation monthly 0.5 2025-12-08 https://images.squarespace-cdn.com/content/v1/55f71e74e4b0d3eda482771b/b4062cae-4ef4-4172-ba90-c6d872f2e847/Healthcare+content+strategy+differention+case+study.png PORTFOLIO - DIFFERENTIATION - VIEW CASE STUDY - Make it stand out Whatever it is, the way you tell your story online can make all the difference. https://www.christinefgiraud.com/portfolio/seo-geo monthly 0.5 2026-01-30 https://images.squarespace-cdn.com/content/v1/55f71e74e4b0d3eda482771b/1986d657-0ced-4de4-956d-165f7f2c09a6/content+strategy+engagement2+case+study.png PORTFOLIO - GEO/AEO/SEO - VIEW CASE STUDY - Lack of warmth Lack of images of people, generic content, and dark colors make the site impersonal, uninviting https://images.squarespace-cdn.com/content/v1/55f71e74e4b0d3eda482771b/454f700f-fce4-4789-a726-0f97220d9414/content+strategy+engagement3+case+study.png PORTFOLIO - GEO/AEO/SEO - VIEW CASE STUDY - Lack of content There is no blog, no social media platforms, no email campaigns. 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