Savepoint is a Boston startup that is building an app that will help people find accommodations at large events.
Competitor Analysis | Develop Personas | Develop and Implement User Testing Plan
Savepoint's goal is to help event attendees connect with each other to split hotel/accommodation costs. I was tasked in 2017 with developing multiple personas based on Facebook posts with people attending The Big House 6 tournament (October 7-9, 2016).
With 70 Facebook posts, I focused mostly on the people Savepoint interacted with.
Of the people that requested housing:
- They were overwhelmingly male and under 25.
- They had tight finances.
- They prioritized social interactions and opportunities over privacy.
- They were tech savvy.
Below are examples of the posts.
Savepoint put users into three categories:
- Converted- Those who used Savepoint services successfully (Charlie).
- Converted but dropped- Those initially interested but then changed their minds (David).
- Non-converted- Those who found other accommodations (Josh).
The personas I created reflected the main priorities of cost, social interaction, and gaming.
Later, I reviewed video interviews of 22 people who attended KatsuCon, an annual three-day anime convention.
- When looking for a place, people ask friends first, and go onto social media if that doesn't work.
- Most people were wary of lodging with complete strangers because of safety concerns or differences in how they would use the room.
- Hotels are expensive and other options were welcomed.
- A lodging app would be especially useful for people new to the convention circuit.