Freelance Success (FLX) helps writers connect.
Website Aesthetics, Content and Navigation
FLX's website is so old that people think it is a scam when they first visit.
My challenge was to get to know the user's needs, sift through the content, design a new digital environment.
My Role: Content Audit | User Research | Persona | Wireframes
Most problems with the homepage revolved around a lack of clear branding. What does Omega Fi do?
The homepage was off putting to first time visitors for its archaic style. It also does not have a clear login. The content hadn’t been updated for years.
The About page was fairly empty and would be a better place for the testimonials and member perks, as well as the Subscribe CTA.
One mission of the group is to help promote subscriber’s blogs and books, and also link to useful resources. They were outdated and the book links didn’t work.
In order to find out about the users, besides extensive descriptions provided by the client, I interviewed two users: a sorority treasurer and a fraternity treasurer. One used Omega Fi and the other used another service.
It needs to be more user friendly.
I need to do this anywhere anytime.
I need to be able to quickly find what I need.
I need to collect late dues without bothering people.
User Friendly: Payments online are hard for users who don’t go on the site often, which is most of them.
Mobile: Users would like to be able to do this financial management on the go, but the app doesn't work. Instead, they log in through their browser on the phone.
Breakdown of charges: Users want to quickly see the complete breakdown of their balances, not just totals. They often have to hunt for the information or ask the treasurer.
Dues: Treasurers need to track who has not paid dues and communicate with them, preferably through a third party like Omega Fi.
I compiled a content audit.
PDFs could be edited down and made part of active pages.
Some pages were unnecessary and had content that could be absorbed or deleted.
Changes in Home Page
Expands the main navigation from four to five with two CTAs in the header- Request a Demo and Login.
Omega Fi was most concerned that people aren't sure what they do. The Solutions page links to the three areas of service: Financial Management, Data Management, Websites and Communication. These services are positioned centrally in the What We Do section on the home page with active icons and each service has it's own section underneath with description and image.
They also want their blog to be more active so Blog is now in the main nav.
A Testimonials page was added because Omega Fi wants to increase their video testimonials.
The About page now only links to a description of Omega Fi and it's history. Other company information is in the footer. This gets rid of extraneous pdf pages or puts them as links in the footer.
Due to time constraints, there was no user interview with the second group (a national headquarter staff person) and no usability testing.